Often online marketers concentrate too much on the merchant side of affiliate marketing – how many sales your affiliates are making and how well they are doing. Concentrating more on the affiliate side of affiliate marketing – how well your actual merchant program is working – can reap huge rewards.It is important to the livelihood of your merchant program, to analyze your affiliates and what they are doing.A set of industry benchmarks was recently published by Affiliate Summit, which summarizes the results of a 1,150 survey, based on information such as what affiliates want from their merchants, what they actually do, etc. This type of information is what you should be looking at if you want to encourage your pharmacy affiliates to promote your merchant program.Some of the more important points that were covered in the report are: Join a network A vast majority – 86%! – of affiliates surveyed said they prefer to join merchants already on an affiliate network, as opposed to independent merchants. Make use of social networks 67.5% of affiliates are making use of social networking sites in their marketing campaigns – as
