For those businesses looking to harness the lucrative benefits of email marketing, the research doesn’t start and end with finding the right supplier. Instead a good deal of thought should go into the package that will suit the business’ needs.
Often, an email marketing company will offer a number of different packages to suit different budgets and requirements. Much like a mobile phone contract, these packages will vary in price; with the more expensive ones offering a comprehensive service compared to the basic packages, for use by those who have a smaller contact base, less funding or want to send emails less frequently.
These different packages will vary in price but just going for the cheapest or most expensive option might not be wise. Instead, businesses should conduct full research to see what features they need and which are of slightly less importance. Below are some of the variables and what they could mean for individual businesses.
Contact limits
Basic packages will typically have a limit to how many contacts a business can store in their database. As the price increases, so too will the capacity; with some premium packages allowing for an infinite number of contacts, ideal for larger firms with huge contact lists.
Send volumes
As with contact lists, the volume of emails a business is allowed to send can be capped depending on the service they choose. This should be carefully considered, taking into account the number of contacts a business has and the volume of emails they want to sent. When multiplying these two figures, the total can often be much higher than first thought, so careful planning and consideration is needed.
Support
A campaign will need the support of the professionals to ensure it is running as smoothly as possible. However, the accessibility of this help can vary, with those on premium packages much more likely to have added input from the experts than those running a more basic campaign.
So whilst finding the right company can appear to be half the battle done, the real work comes in finding a package that will fit; ensuring you’re not hitting the limits too early or paying over the odds for features you may barely use. This, however, can only be worked out using a lot of thought and a great deal of calculation.
